Principles of Persuasion in Social Engineering and Their Use in Phishing
Interdisciplinary Research Group in Socio-technical CybersecurityPrinciples of Persuasion in Social Engineering and Their Use in PhishingAna Ferreira, Lynne Coventry, Gabriele LenziniAbstract:Research on marketing and deception has identified principles of persuasion that influence human decisions. However, this research is scattered: it focuses on specific contexts and produces different taxonomies. In regard to frauds and scams, three … Continued