I am Definitely Manipulated, Even When I am Aware of it.
We ran a user study which revealed that
- Users are aware of manipulative designs but unsure if they can be harmed personally and undecided on whether they should worry.
- Users are able to recognise dark patterns, but not all. Younger age (<40 y.) and higher education (above high school) are positively correlated with this ability.
- Users who recognise dark patterns with more ease are less likely to be influenced. But awareness is not a significant factor.
To find out all about the study, watch our video presentation.